Butter London is a nail polish brand that started in 2005 by a British entrepreneur named Sasha Muir. She wanted to fill the gap of nail polishes that offered luxury while still being affordable. She set the idea in motion by enlisting Nonie Creme as her creative director, who had the visual of bringing runway fashion trends to nail colors.
This brand comes with a promise: "3 Free". Button London offers nail polishes that are free of three harmful chemicals that most polishes contain including formaldehyde, toluene, and DBP or parabens.
Through this promise, Butter London became the first nail polish brand to sell non-toxic polish in the United States.
Today this brand has more than 100 nail polish colors, with more coming out every season, as well as a loyal following in the UK has well as in the US.
A bottle of this polish will run you $14, but it is worth every penny!
For more information visit www.butterlondon.com
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